Step into the Prime Time dimension

Innovation meets inspiration. Flexibility meets quality. An ideal mix is the secret of Prime Power. Every model in this collection is made of Prime Hair, a dreamlike combination of high-quality human hair and versatile heat friendly fibre. A win-win situation for your appearance. The naturalness of Prime Hair is one of a kind in both in look and feel and the colour brilliance is outstanding too. What's more, each of the twelve Prime Power styles is a true quick-change artist. They can be styled according to individual preferences with temperature-adjustable tools such as hair dryer, straightener or curling iron.

Prime Power – the perfect collection for individual inspiration

The latest Prime Power Collection introduces three gorgeous new styles that showcase the amazing features of Prime Hair to best effect. The longer looks are velvety smooth, natural and can be optimally cared for with Human Hair Expert Care products. Let yourself be inspired by our styling suggestions in our catalogue and on our website. We have staged the feminine Attract Mono in a wild, curly look using a curling iron. The chic newcomer Elegance Mono has been transformed into a harmonious, wavy look. And the softly-moving Taste Mono Part is equally perfect straightened. Get a feel for this amazing collection with our videos on YouTube and Instagram. Prime Time has begun… go for it!